Offers Admin Tool Toyota & Lexus
Situation
Significant budget spend of incentives managed by emailing complex spreadsheets back and forth.
Fraught with manual errors resulting in incorrect data being syndicated to consumer facing sites, ads and shopping tools.
Lengthy administrative and review processes led to 1000's of wasted man hours annually.
Over a period of 18 months we solved a problem that Toyota had been unable to find a solution for - for over 8 years.
Results
154 documents eliminated
300.000 keystrokes saved
11MM Toyota digital properties
90% average time saving
Steps eliminated in the incentive process, improved transparency & accuracy
BuyAToyota.com
Situation
Due to poor support. Toyota Dealers didn't have trust or confidence in the incumbent agency.
BuyAToyota.com averages 5M visits per month
There were major problems related to site traffic, architecture, speed and overall performance.
Results
74% increase YOY site traffic
119% click to dealer conversions
37% (432k) increase in leads generated
108% time on site increase
97% page views increase
1300 different site improvements made to the site over 96 bi-weekly sprints
